The most consequential difference is that price is not a single public number. Business buyers commonly expect terms specific to them: volume tiers, negotiated rates, and payment on invoice rather than immediately by card. A site displaying one price to everybody either loses the buyer expecting their rate or gives away margin to buyers who would have paid more. That is why business focused stores typically show prices after login, or offer a quote request instead of a cart.
Payment terms are the second difference and they affect cash rather than conversion. Business customers frequently expect to pay thirty days after invoice, which means you fund the work in between. A first year business offering net terms without planning for that gap is the classic route to being profitable and unable to make payroll. Decide deliberately whether you offer terms, to whom, and after what checks.
The buying process involves several people, which changes what your site is for. Somebody researches, somebody else approves, and a third may process the order. That means material a researcher can forward internally matters more than persuasive copy aimed at one reader: specifications, comparison information, and something that survives being sent to a manager.
The advantage worth remembering is that fewer customers matter more. Ten business accounts can equal thousands of consumer orders, which makes the relationship worth far more attention per customer and makes retention the metric that actually determines the outcome.
Check creditworthiness before extending terms, at least informally. For a small first order, asking for payment upfront is normal and rarely objected to. For anything larger, a trade reference or a look at how long the business has existed is proportionate. Extending thirty day terms to an unknown buyer on a substantial order is the transaction most likely to become a bad debt, and the check that would have prevented it takes ten minutes.
Expect purchase orders and invoicing requirements that consumer selling does not involve. Business buyers frequently need a reference number on the invoice, specific documentation, or an approval step before payment, and an invoice missing whatever their system requires simply will not be processed. Asking what they need before the first invoice is faster than discovering it through a payment that never arrives.