Money
Break-Even Calculator
How many units you must sell to cover every cost, what that is in revenue, and how long your cash lasts at the current rate. Includes a scenario comparison and a sensitivity grid across price and unit cost.
Download →10 Ton — Resources
Free Tools.
Spreadsheets, checklists, and templates built for businesses in year one. Every one is free, opens in Excel, Google Sheets, or Google Docs, and asks for nothing in return.
Money
Startup Cost Estimator
Sixty three seeded cost items across eleven categories, each marked Essential, Soon, or Later so you get the version of the plan you can afford. The runway tab adds what most estimates miss: how much cash the business consumes before revenue covers costs, and whether your available funds actually reach that far.
Download →Money
12-Month Financial Forecast Template
Revenue and expense projection, break-even analysis, cash flow forecast, and a startup cost estimator in one workbook. Built for a business with no trading history to work from.
Download →Money
Profit and Loss Statement Template
Twelve months across and twenty five line items down, covering revenue, cost of sales, and seventeen operating expense categories. Gross and net margin calculate for every month, and the summary ranks your eight largest expenses as a share of revenue, which is where the pattern a dollar total hides becomes visible.
Download →Money
Balance Sheet Template
What the business owns, what it owes, and what is left for you, across an opening position and four quarters. Every column carries a check that reports the exact difference if the two sides do not agree. Six ratios turn the figures into questions worth asking, including how much you have taken out against what the business has actually earned.
Download →Money
13 Week Rolling Cash Flow Tracker
One quarter of cash visibility on a single page. Each week's closing balance carries into the next. Set the minimum you can operate on and it names the exact week you fall short.
Download →Money
Invoice Template
Your details, tax rate, terms, and payment instructions entered once, then every invoice builds itself including the number and the due date. The log tracks sixty invoices through issued, due, and paid, deriving status automatically and flagging anything overdue, with totals for outstanding and an average days to pay you can compare against your stated terms.
Download →Money
Receipt and Expense Log
Three hundred transaction rows with categories matching a standard profit and loss statement, a business percentage column so mixed use is recorded at the time, and separate mileage logging. The record quality summary counts missing receipts and totals the claimable value you may be unable to support, which is the figure a bank statement will never give you.
Download →Website
Website Launch Checklist
Eighty seven checks across nine areas, run before a site goes live. Forty one are marked as blockers, and the dashboard reduces the whole thing to one number: how many remain open.
Download →Website
Domain and Hosting Guide
Twelve decisions worked in order, each narrowing the next, covering whether you need a site yet through to who applies the updates. A weighted platform comparison reports the export score separately, because a platform can post a competitive total and still be wrong if you cannot take your content with you. Plus a record of what you hold, who owns it, and when it renews.
Download →Website
SEO Audit Checklist
Seventy eight checks against a site already live, each rated for impact and effort. The fix list ranks itself so you start with high impact work that takes an hour rather than a month.
Download →Website
Accessibility Audit Checklist
Sixty eight checks arranged by the four principles behind the Web Content Accessibility Guidelines, each marked level A or AA and rated for how many people it affects against how long it takes. Level A and AA failures are counted separately because they mean different things, the fix list ranks itself, and a page by page tab covers what varies between pages.
Download →Website
Analytics Setup Checklist
Seventy three checks across ten phases, from property settings and consent through to events, custom dimensions, and the one report you will actually open. A separate verification column tracks what is configured against what is confirmed working, and a planning tab lets you name every event before you build it.
Download →Mobile
Mobile App Decision Guide
Eight weighted conditions scored out of a hundred and sixty, with one that overrides the rest: a business can score a hundred and forty and still get no, because somebody who interacts with you monthly will not install anything. Compares a phone friendly site, a progressive web app, a no code builder, and a native app across ten rows, and only then gives you forty two build checks.
Download →Local Search
Google Business Profile Setup Checklist
Fifty tasks across five phases: claim and verify, complete every field, photos and visuals, reviews, and ongoing optimization. Includes a worksheet for drafting your copy before entering it.
Download →Local Search
Review Request Template Pack
Twelve ready messages: four emails, three texts, two in person scripts, one follow up, and four replies covering a positive review, fair criticism, a review where the facts are wrong, and one that is not from a customer. Opens with the three rules on incentives, filtering, and writing your own, each of which breaches platform terms.
Download →Local Search
Review Response Template Pack
Twenty one replies covering every rating and the difficult cases: complaints about price, staff, delays, and quality, reviews where the facts are wrong, ones from competitors or former employees, and the review that reveals a real problem. Includes what platforms will and will not remove, and the things that make a reply worse than the review.
Download →Local Search
Apple Business Connect Checklist
Fifty two tasks across seven phases, covering the place card Apple may have already built for you, verification, every field on the listing, photos, action buttons, and confirming Siri answers correctly. Includes a worksheet for drafting each field before you enter it.
Download →Marketing
Annual Marketing Calendar
A full year in one workbook. Set the year and fifty two weekly rows date themselves. Give each month a theme and a budget, then track every item from idea through to published.
Download →Marketing
Social Media Post Planner
Five content pillars with a target share each, so the balance between answering questions, showing work, and asking for something is a decision rather than an accident. Forty rows for hook, caption, call to action, and asset needed, with character counts checked against the limit for each of ten platforms. Records reach and enquiries per post so you can see which pillar and which platform actually produce business.
Download →Marketing
CPC, CPM and CPA Calculator
Enter your campaign numbers and get every metric calculated, plus a diagnosis of where the problem is. Work backward from a revenue goal to the budget required.
Download →Marketing
Blog Post Outline Template
Thirty four fields that force the thinking before you write a sentence: who it is for, the one thing they can do after reading, and a section by section outline.
Download →Marketing
Press Release Template
A working template with a weak and strong example for every field, a full worked release showing the standard, and the distribution steps that decide whether anybody reads it. Opens with how to establish whether you have a story at all, because the format cannot supply one that is not there.
Download →Marketing
Brand Voice Worksheet
Seven sections producing a single page you keep open while writing. Three words for the voice and the failure mode of each, five scales to position yourself on, a say this and never that table, the rules that cause inconsistency when left undecided, and the situations where voice actually slips. Includes a completed example.
Download →Marketing
Advertising Readiness Kit
Thirty seven checks before you spend anything, because paid traffic finds the leak rather than fixing it. Four ceilings derived from what a customer is actually worth, including the difference between your target cost per click and the point where a campaign stops making money at all. Then forty rows logging what happened, judged on cost per customer rather than cost per click.
Download →Branding
Brand Identity Kit
The decisions and the files, recorded once in a place anybody designing for you can find. A table of six logo formats and what each is actually for, the six versions to request at commission rather than a year later, and a worksheet covering colour in all four systems, type and licences, the mark, photography, and where every file lives.
Download →Video
Video Production Guide
Written for a business filming on a phone, because most should be. What to buy in order, with a microphone first and a camera last, since viewers tolerate a soft image and abandon poor audio in seconds. Aspect ratio and realistic length by placement, a planning worksheet to fill in before filming, and what to do with the footage afterward.
Download →Content
Content Plan
Four pillars with target shares, a hundred row planner, and a sixty row audit of what already exists. Every planned piece carries a column for where it goes after publishing, and anything published without being sent anywhere shows red, because creation without distribution is why most first year businesses conclude content does not work. Includes a running list of the questions you get asked twice, which is the plan itself.
Download →Selling Online
Abandoned Cart Recovery Checklist
Fifty five tasks across six phases, from measuring your baseline to iterating. Includes a sequence planner and a calculator showing what your abandoned carts are actually worth.
Download →Selling Online
Selling Online Checklist
Ninety two checks across nine phases, from deciding whether to sell online at all through to the first thirty days after opening, with thirty six marked as blockers you should close before taking a real order. Includes a margin calculation that runs before you choose a platform, because postage, packaging, and processing fees are where online margins disappear, and sixty rows for preparing product data properly.
Download →Sales
Sales Pipeline Tracker
Fifty opportunities across six stages, each with an editable probability, so the weighted figure tells you what the pipeline is actually worth rather than the sum of your quotes. Days since last contact turns amber at eight and red at fourteen, a missing next action shows red, and the dashboard reports win rate and value won by each of twelve enquiry sources.
Download →Sales
Sales Call Log
Two hundred rows recording what was actually said, one per conversation rather than one per deal. Twelve objections are tallied with a won anyway count and a field for your prepared answer, and the dashboard reports calls per win, which is the figure that turns a revenue target into an activity target you can plan against.
Download →Sales
Cold Email Template Pack
Eleven messages built on relevance rather than volume: three for partner outreach to the professionals who already serve your customers, four for direct approaches, and four for following up. Opens with the legal requirements and the sending practices that protect a young domain, and every signature block is compliant by default.
Download →Customers
Customer Experience Playbook
Fourteen seeded journey stages from noticing you exist to needing you again, each rated on how often it fails and how much damage it does, with the fix list ranking itself. Six promises tested against one question, whether you could hold them on a bad week, and eight tools with the conditions that make each worth adding. Tooling comes last, because automation applied to a broken step makes it fail faster.
Download →Operations
Process Inventory and Prioritization
List every recurring process, score each on time consumed, cost of error, and how many people can do it. The ranking tells you which five to document first.
Download →Operations
Task Tracker
One list rather than five, with two hundred rows carrying project, owner, priority, due date, and what each task is waiting on. A flag column derives overdue, due this week, and no date automatically, so filtering it gives you a working week. The dashboard warns when more than three things are in progress and counts anything without a date, since that is where work quietly disappears.
Download →Operations
Automation Opportunity Audit
Score every recurring task on whether the rule can be written down completely, then weigh the hours it consumes each year against the hours to set it up. Payback is calculated in weeks, and anything needing judgement is excluded from the shortlist deliberately.
Download →Operations
Standard Operating Procedure Template
A blank SOP form with document control, scope, roles, a step by step procedure table, success criteria, and revision history. Includes a completed example and a register.
Download →Business Email Setup Guide
How many addresses, on what, who reads them, and how to stop the inbox becoming the job. Two is the honest answer on addresses, and the shared inbox decision turns on one failure mode rather than a feature list. Includes two autoresponder templates, a reply for declining and referring, and an eight step migration order for changing provider without losing anything.
Download →People
Culture and Values Worksheet
Seven sections producing a one page summary you can hand somebody on their first day. Every value is paired with what it costs you, because a value that would never lead you to turn down money is a decoration. Includes the honest section describing what already happens, and a first hire test asking whether somebody copying exactly how you behave would make the business better or worse.
Download →People
AI Onboarding Guide for Teams
Anybody you hire has used these tools before they arrive, so the question is whether they enter the business on terms you set. Four rules, a table of what these tools do well against what they do badly, a verification standard, a five point day one script, and a fillable one page policy covering approved tools, what never goes in, and who owns the document.
Download →Security
Small Business Security Checklist
Seventy four checks across nine areas, thirty four marked critical and twenty three of those taking under ten minutes. Built around what actually happens to small businesses rather than what happens to banks: reused passwords, invoices redirected to the wrong account, and untested backups. Includes an account register recording who can reach what, and a first hour incident sequence to read before you need it.
Download →Starting Up
90-Day Business Launch Checklist
Fifty four specific tasks across three phases: foundation, brand and presence, and launch and traction. Assign owners, set due dates, and track completion automatically.
Download →Starting Up
One Page Business Plan
Seventeen fields across five sections, each with a prompt and an example of what a weak answer looks like. Includes three headline numbers that check whether your revenue target clears break even, a page for the assumptions you have not tested, and a quarterly review.
Download →Starting Up
Annual Goal Setting Worksheet
Three to five goals, each with a number, a deadline, four quarterly milestones that must add up, and a note of what you will stop doing to make room. Tracked monthly, with the dashboard comparing progress against how far through the year you are, so a goal falling behind is visible in March rather than December.
Download →Nonprofit
Nonprofit Tech Starter Kit
Ten programme types most small organisations never claim, from productivity suites and cloud credits to reduced payment processing, each roughly an afternoon to apply for. Forty seven setup checks starting with verification, because most programmes depend on it. Plus a donation platform comparison showing what a headline rate hides once the monthly cost and fixed fee are counted.
Download →Nothing in that category yet.
Most files open in Excel or Google Sheets, and some are Word documents. To keep a copy you can edit, open it and choose File, then Make a copy. No account, no email address, and no follow up. Built by 10 Ton because the businesses we work with kept asking for them.
Ready to build something real?
We work with one business at a time. If you are in year one, this is the conversation to have.