The case for descriptive is straightforward at your stage. Somebody encountering your name in a search result, on a vehicle, or in a referral has no context, and a name containing what you do or where you are removes a question. It also carries a small relevance benefit in local search when somebody searches the service and the place together, which is exactly what local customers type.
The case against is that a descriptive name constrains what the business can become. Naming a single service into the business becomes awkward when you add a second, and naming a city becomes awkward when you expand beyond it. Businesses that outgrow their name face an unattractive choice between a rename that discards accumulated recognition and a name that misdescribes what they do.
There is a legal dimension worth knowing. Purely descriptive names are harder to protect as trademarks precisely because they describe rather than distinguish, and a name too close to a generic description of the category may not be registrable at all. If building a defensible brand matters to you, a distinctive name is the stronger position even though it explains less.
The middle position resolves most of this and is what many businesses arrive at. A distinctive name paired with a descriptive line beneath it, used consistently. The name can be anything memorable, and the description does the explaining. That combination gives you protectability, flexibility, and clarity simultaneously, and it is why so many established businesses look this way.
Whichever direction you choose, the practical tests matter more than the strategy. The name has to survive being spoken aloud, spelled from memory, and searched for. Creative spellings, numbers, and anything requiring explanation fail those tests, and a substantial share of early business arrives through somebody recommending you verbally.
Check availability before committing to either approach. The trademark database for conflicts in your field, your state registry, the domain, and what appears when you search the name. A descriptive name is more likely to collide with an existing business precisely because the description is obvious to everybody in the category.
Consider how it will look abbreviated, because customers will shorten it whether or not you intend them to. A long descriptive name becomes an acronym in conversation, and if that acronym is unfortunate or already means something else, you will be living with it.
Then decide and stop. Names absorb enormous deliberation relative to their actual effect, and the business that launched with an adequate name is ahead of the one still choosing. What customers remember is what happened when they hired you, and the name is the label they attach to that afterward rather than the reason they chose you.
Consider how the name performs in a list, because that is how it is frequently encountered. In search results, in a directory, or in a set of quotes, a descriptive name identifies itself while a distinctive one requires the surrounding text to explain it. For a business competing for attention among unfamiliar options, that difference is worth something.
Think about the email address it produces, since that appears on every message you send and every invoice. A long descriptive name creates an unwieldy address that people mistype, and a shortened version creates a mismatch between the address and the business name that has to be explained.
Say the full name and the domain aloud together before committing, since that pairing is what you will repeat on every phone call.